Abstract
In the aerospace sector, communication policy is based above all on individual relationships, as well as on specialized media such as trade shows and the trade press; however first of all there must be a coherent communication policy. In line with company strategy, the communication plan defines targets, messages to be developed, supports, and resources required.
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© 2014 Springer International Publishing Switzerland
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Malaval, P., Bénaroya, C., Aflalo, J. (2014). Communication Policy. In: Aerospace Marketing Management. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-319-01354-1_11
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DOI: https://doi.org/10.1007/978-3-319-01354-1_11
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Publisher Name: Springer, Cham
Print ISBN: 978-3-319-01353-4
Online ISBN: 978-3-319-01354-1
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