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Aerospace Marketing Management

A Handbook for the Entire Value Chain

  • Philippe Malaval
  • Christophe Bénaroya
  • Jonathan Aflalo

Part of the Management for Professionals book series (MANAGPROF)

Table of contents

  1. Front Matter
    Pages i-xv
  2. Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo
    Pages 1-27
  3. Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo
    Pages 29-82
  4. Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo
    Pages 83-122
  5. Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo
    Pages 123-156
  6. Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo
    Pages 157-170
  7. Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo
    Pages 171-232
  8. Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo
    Pages 233-274
  9. Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo
    Pages 275-307
  10. Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo
    Pages 309-342
  11. Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo
    Pages 343-362
  12. Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo
    Pages 363-386
  13. Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo
    Pages 387-450
  14. Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo
    Pages 451-507
  15. Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo
    Pages 509-543
  16. Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo
    Pages 545-581
  17. Back Matter
    Pages 583-590

About this book

Introduction

This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first marketing handbook richly illustrated with executive and expert inputs as well as examples from parts suppliers, aircraft builders, airlines, helicopter manufacturers, aeronautics service providers, airports, defence and military companies, and industrial integrators (tier-1, tier-2). This book is designed as a ready reference for professionals and graduates from both Engineering and Business Schools.

Keywords

Aircraft Manufacturers Business development Coopetition OEM Project Marketing Social Marketing

Authors and affiliations

  • Philippe Malaval
    • 1
  • Christophe Bénaroya
    • 2
  • Jonathan Aflalo
    • 3
  1. 1.Toulouse Business SchoolToulouse Cedex 7France
  2. 2.Toulouse Business SchoolToulouse Cedex 7France
  3. 3.ATPCO-Airline Tariff Publishing CompanyDullesUSA

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-319-01354-1
  • Copyright Information Springer International Publishing Switzerland 2014
  • Publisher Name Springer, Cham
  • eBook Packages Business and Economics
  • Print ISBN 978-3-319-01353-4
  • Online ISBN 978-3-319-01354-1
  • Series Print ISSN 2192-8096
  • Series Online ISSN 2192-810X
  • Buy this book on publisher's site
Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Telecommunications
Consumer Packaged Goods