Abstract
In this introduction, the authors argue for applying the concept of the imaginary in order to throw new light on the institutional and institutionalizing relationship between the consumer, the state, and the market in the Nordic context. Based on a reflection on foundational elements of the Nordic imaginary, notably a distinction between inclusion and exclusion, they outline how this and other elements in the Nordic imaginary are unfolded in the individual contributions to this volume. Finally, a set of reflections are presented on the role of this volume as a manifesto for a Nordic approach to contemporary consumer culture.
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Askegaard, S., Östberg, J. (2019). Introduction: The Institution and the Imaginary in a Nordic Light. In: Askegaard, S., Östberg, J. (eds) Nordic Consumer Culture. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-04933-1_1
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DOI: https://doi.org/10.1007/978-3-030-04933-1_1
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