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Palgrave Macmillan

Nordic Consumer Culture

State, Market and Consumers

  • Book
  • © 2019

Overview

Editors:
  1. Søren Askegaard

    1. University of Southern Denmark, Odense, Denmark

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  2. Jacob Östberg

    1. Stockholm Business School, Stockholm University, Stockholm, Sweden

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  • Explores the concept of ‘hygge’ as an object of global consumption
  • Fills a gap in literature by analysing the importance of consumption and market behaviour in contemporary Nordic society
  • Comprehensively discusses the main elements of Nordic consumer culture

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Table of contents (13 chapters)

  1. Front Matter

    Pages i-xix
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  2. Introduction: The Institution and the Imaginary in a Nordic Light

    • Søren Askegaard, Jacob Östberg
    Pages 1-21

  3. Nordic Consumer Culture and the State–Market Nexus

    1. Front Matter

      Pages 23-23
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    2. Democracies of Taste Ruled by the Law of Jante? Rudiments of a Nordic Sociology of Consumption

      • Henri A. Weijo
      Pages 25-47

    3. Market Wonderland: An Essay about a Statist Individualist Consumer Culture

      • Sofia Ulver
      Pages 49-70

    4. Why Can’t They Behave? Theorizing Consumer Misbehavior as Regime Misfit between Neoliberal and Nordic Welfare Models

      • Diane M. Martin, Frank Lindberg, James Fitchett
      Pages 71-94

    5. Unacceptable Consumption: Conflicts of Refugee Consumption in a Nordic Welfare State

      • Maria Hokkinen
      Pages 95-117

    6. Swedish Dads as a National Treasure: Consumer Culture at the Nexus of the State, Commerce, and Consumers

      • Susanna Molander, Jacob Östberg, Ingeborg Astrid Kleppe
      Pages 119-146

    7. Experiencing Nature through Nordic Restrictions and Freedom

      • Emma Salminen
      Pages 147-168

  4. The Nordic as Market Imagery

    1. Front Matter

      Pages 169-169
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    2. Danish Welfare Exports as the “New Bacon”: Myth and Meaning of the Nordic Welfare Model as Glocal Cultural Commodity

      • Stine Bjerregaard, Dannie Kjeldgaard
      Pages 171-191

    3. Dark, Difficult, Depressing: Nordic Crime Novels in the Eyes of the Beholder

      • Pamela Schultz Nybacka
      Pages 193-212

    4. Nordic Branding: An Odyssey into the Nordic Myth Market

      • Lars Pynt Andersen, Dannie Kjeldgaard, Frank Lindberg, Jacob Östberg
      Pages 213-238

    5. Mythologies of Finnishness in Advertising

      • Juulia Pietilä, Jack S. Tillotson, Søren Askegaard
      Pages 239-265

    6. Perspectives on Hygge: The Kolonihave Discourse

      • Jeppe Linnet, Jonathan Bean
      Pages 267-291

  5. Epilogue

    1. Front Matter

      Pages 293-293
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    2. Nordic Consumer Culture Theory Research: Conversation in a Wine Bar

      • Benjamin J. Hartmann, Eric J. Arnould
      Pages 295-327

  6. Back Matter

    Pages 329-332
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Keywords

About this book

Unpacking the complexities of Nordic consumer culture, this edited collection responds to the growing interest in regionalism within consumer research and marketing. By taking a closer look at the interaction between the state and the market in Nordic countries, the authors examine how consumer behaviour is impacted by the region’s unique context. Important elements of Nordic culture are explored, such as its underlying element of mythology and the concept of ‘hygge,’ an object of global consumption. Those studying consumer behaviour, branding, and marketing more generally, will find this book a fascinating contribution to research.

Editors and Affiliations

  • University of Southern Denmark, Odense, Denmark

    Søren Askegaard

  • Stockholm Business School, Stockholm University, Stockholm, Sweden

    Jacob Östberg

About the editors

Søren Askegaard is Professor of Marketing at the University of Southern Denmark, Odense, and a visiting professor at Aalto University, Helsinki, Finland.

Jacob Östberg is Professor of Advertising and PR at Stockholm Business School, Stockholm University, Sweden.


Bibliographic Information

  • Book Title: Nordic Consumer Culture

  • Book Subtitle: State, Market and Consumers

  • Editors: Søren Askegaard, Jacob Östberg

  • DOI: https://doi.org/10.1007/978-3-030-04933-1

  • Publisher: Palgrave Macmillan Cham

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s) 2019

  • Hardcover ISBN: 978-3-030-04932-4Published: 21 March 2019

  • eBook ISBN: 978-3-030-04933-1Published: 01 March 2019

  • Edition Number: 1

  • Number of Pages: XIX, 332

  • Number of Illustrations: 4 b/w illustrations, 11 illustrations in colour

  • Topics: Consumer Behavior, Branding, Employee Health and Wellbeing, European Culture

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