Abstract
In Chapter 1 you were given a number of definitions of quality. The ISO 8402 definition, ‘the totality of features and characteristics of a product or service that bear on its ability to satisfy a given need’ is a mouthful — but nonetheless correct.
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© 1993 Michael J. Fox
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Fox, M.J. (1993). Quality in marketing. In: Quality Assurance Management. Springer, Boston, MA. https://doi.org/10.1007/978-1-4899-7140-1_2
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DOI: https://doi.org/10.1007/978-1-4899-7140-1_2
Publisher Name: Springer, Boston, MA
Print ISBN: 978-0-412-46790-5
Online ISBN: 978-1-4899-7140-1
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