Abstract
This chapter takes a brief look at LinkedIn and talks about how it can be incorporated into a social media marketing strategy, including looking at LinkedIn pages, which can be created for a company or for an individual. We also touch on LinkedIn groups and cover LinkedIn’s increasing options for advertising.
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© 2017 Todd Kelsey
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Kelsey, T. (2017). LinkedIn. In: Introduction to Social Media Marketing. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-2854-8_6
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DOI: https://doi.org/10.1007/978-1-4842-2854-8_6
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Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4842-2853-1
Online ISBN: 978-1-4842-2854-8
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