TSQL2 Tutorial

  • Richard T. Snodgrass
Part of the The Springer International Series in Engineering and Computer Science book series (SECS, volume 330)

Abstract

This chapter presents the primary constructs of TSQL2 via a media planning scenario. Media planning is a series of decisions involved in the delivery of a promotional message via mass media.

Keywords

Marketing Peri Established Image 

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Copyright information

© Springer Science+Business Media New York 1995

Authors and Affiliations

  • Richard T. Snodgrass

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