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TSQL2 Tutorial

  • Richard T. Snodgrass
Part of the The Springer International Series in Engineering and Computer Science book series (SECS, volume 330)

Abstract

This chapter presents the primary constructs of TSQL2 via a media planning scenario. Media planning is a series of decisions involved in the delivery of a promotional message via mass media.

Keywords

Media Plan Query Evaluation Valid Time Brand Awareness Temporal Database 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Science+Business Media New York 1995

Authors and Affiliations

  • Richard T. Snodgrass

There are no affiliations available

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