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International Gift Giving

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International Consumer Behavior in the 21st Century

Abstract

International gift giving is not a new concept; in many cases it was done for political purposes in the Middle Ages (Polanyi 1944). Today, gift giving is a personalized activity flourishing because of globalization.

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Authors and Affiliations

  1. Coggin College of Business, University of North Florida, Jacksonville, Florida, 32224, USA

    A. Coskun Samli

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  1. A. Coskun Samli
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Correspondence to A. Coskun Samli .

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Samli, A.C. (2013). International Gift Giving. In: International Consumer Behavior in the 21st Century. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-5125-9_15

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