International Consumer Behavior in the 21st Century

Impact on Marketing Strategy Development

  • A. Coskun┬áSamli

Table of contents

  1. Front Matter
    Pages i-xx
  2. A. Coskun Samli
    Pages 1-10
  3. A. Coskun Samli
    Pages 11-17
  4. A. Coskun Samli
    Pages 19-35
  5. A. Coskun Samli
    Pages 37-45
  6. A. Coskun Samli
    Pages 61-68
  7. A. Coskun Samli
    Pages 79-84
  8. A. Coskun Samli
    Pages 143-151
  9. A. Coskun Samli
    Pages 153-159
  10. Back Matter
    Pages 167-170

About this book

Introduction

Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more important now than ever before.


In this book, Josh Samli explores the challenges facing modern international marketers. He explains what it is to have successful communication with the target market: using social media to share consistent information about products and services, communicating directly with culture-driven consumers who already communicate online amongst themselves and with competitors, and mastering people-to-people communication with both privileged and non-privileged consumers. Any company dealing with international marketing must learn how to handle these new challenges in order to survive in the 21st century.

Keywords

Consumer Behavior Globalization International Marketing Marketing Strategies Social Media Strategy Development

Authors and affiliations

  • A. Coskun┬áSamli
    • 1
  1. 1.Coggin College of BusinessUniversity of North FloridaJacksonvilleUSA

Bibliographic information

  • DOI https://doi.org/10.1007/978-1-4614-5125-9
  • Copyright Information Springer Science+Business Media New York 2013
  • Publisher Name Springer, New York, NY
  • eBook Packages Business and Economics
  • Print ISBN 978-1-4614-5124-2
  • Online ISBN 978-1-4614-5125-9
  • About this book
Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Telecommunications
Consumer Packaged Goods