Brioche Pasquier S.A.: industrializing traditional French baking

Abstract

This case study concentrates primarily on process innovation. Brioche Pasquier is a family company focused on pre-packed pastry (especially brioche), processing both fresh and frozen pastry. Brioche Pasquier originated as a local bakery managed by two brothers, but its brioches are now distributed to major French supermarket operators.

The authors would like to acknowledge the support and contribution given by M. Serge Pasquier, CEO of Brioche Pasquier, M. Louis-Marie Pasquier, Deputy General Manager, Marketing Department Manager and Member of the Board, and M. Bernard Yon, in charge of strategic issues. We would also like to thank all staff who assisted in the accomplishment of the case study, especially M. Loubet, product innovation manager and M. Coeffard, process innovation manager.