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Products and Process Innovation in the Food Industry

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  • © 1997

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Table of contents (15 chapters)

Keywords

About this book

Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines the innovation process from agriculture through to retailer. Each example highlights a different aspect of innovation, and the lessons that can be learned from experience. It considers the important role that marketing as well as technical aspects play in the process.

Editors and Affiliations

  • Department of Agricultural and Food Economics and Management, The University of Reading, Reading, UK

    Bruce Traill

  • MAPP, The Aarhus School of Business, Aarhus, Denmark

    Klaus G. Grunert

Bibliographic Information

  • Book Title: Products and Process Innovation in the Food Industry

  • Editors: Bruce Traill, Klaus G. Grunert

  • DOI: https://doi.org/10.1007/978-1-4613-1133-1

  • Publisher: Springer New York, NY

  • eBook Packages: Springer Book Archive

  • Copyright Information: Chapman & Hall 1997

  • Hardcover ISBN: 978-0-7514-0424-1Published: 31 May 1997

  • Softcover ISBN: 978-1-4612-8433-8Published: 17 September 2011

  • eBook ISBN: 978-1-4613-1133-1Published: 06 December 2012

  • Edition Number: 1

  • Number of Pages: XX, 242

  • Topics: Food Science

  • Industry Sectors: Biotechnology, Chemical Manufacturing, Consumer Packaged Goods, Pharma

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