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Influence of Choice Context on Consumer Decision Making in Electronic Commerce

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Doing Business Electronically

Part of the book series: Computer Supported Cooperative Work ((CSCW))

Abstract

One must learn by doing the thing, for though you think you know it - you have no certainty, until you try. (Sopholes 400 BC)

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Author information

Authors and Affiliations

  1. University of Texas at Austin, Texas, USA

    Rex Eugene Pereira

Authors
  1. Rex Eugene Pereira
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Editor information

Editors and Affiliations

  1. Management and Business Systems, University of Wollongong, Locked Bag 8844, NSW, 2521, Australia

    Celia T. Romm BA, MA, PhD

  2. Key Centre of Design Computing, Department of Architectural and Design Science, University of Sydney, NSW, 2006, Australia

    Fay Sudweeks ATCL, BA, MCogSc., PhD Cand.

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© 1998 Springer-Verlag London Limited

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Pereira, R.E. (1998). Influence of Choice Context on Consumer Decision Making in Electronic Commerce. In: Romm, C.T., Sudweeks, F. (eds) Doing Business Electronically. Computer Supported Cooperative Work. Springer, London. https://doi.org/10.1007/978-1-4471-0591-6_7

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  • DOI: https://doi.org/10.1007/978-1-4471-0591-6_7

  • Publisher Name: Springer, London

  • Print ISBN: 978-3-540-76159-4

  • Online ISBN: 978-1-4471-0591-6

  • eBook Packages: Springer Book Archive

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