Abstract
Proper, purposeful marketing is an integral part of a business’s success. It is also one of the most volatile, subjective, and misunderstood areas of business operations. Although largely considered the fun part of business—with logos, tag lines, advertising, promotional items, letterhead, and so on—marketing done well is much more than meets the eye.
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© 2013 Beverly Rudkin Ingle
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Ingle, B.R. (2013). Designing Marketing. In: Design Thinking for Entrepreneurs and Small Businesses. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-6182-7_7
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DOI: https://doi.org/10.1007/978-1-4302-6182-7_7
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Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4302-6181-0
Online ISBN: 978-1-4302-6182-7
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