Abstract
One of the more visible ways design thinking can be manifested is through live customer experiences, meaning the ways a customer interacts with your brand and business in person. In fact, now that the customer experience has become recognized as an important part of the success of a brand, a specialized marketing discipline has emerged: experiential marketing.
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© 2013 Beverly Rudkin Ingle
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Ingle, B.R. (2013). Designing Live Customer Experiences. In: Design Thinking for Entrepreneurs and Small Businesses. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-6182-7_4
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DOI: https://doi.org/10.1007/978-1-4302-6182-7_4
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Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4302-6181-0
Online ISBN: 978-1-4302-6182-7
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