Abstract
A business strategy is created to outline purposefully the path a business must take to achieve its desired outcomes. Behind your business strategy is a series of deliberate, data-driven decisions about markets, products, and services. It also involves your organization’s culture, from which your business goals, decision-making processes, and measurements of success evolve. When described this way, business strategy sounds energizing, dynamic, and meaningful. So why is it that the majority of business strategies appear constrained, confused, and stagnant?
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Notes
- 1.
Dave Gray, Sunni Brown, and James Macanufo, Gamestorming (O’Reilly Media, 2010), p. 84.
Author information
Authors and Affiliations
Rights and permissions
Copyright information
© 2013 Beverly Rudkin Ingle
About this chapter
Cite this chapter
Ingle, B.R. (2013). Designing a Business Strategy. In: Design Thinking for Entrepreneurs and Small Businesses. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-6182-7_3
Download citation
DOI: https://doi.org/10.1007/978-1-4302-6182-7_3
Published:
Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4302-6181-0
Online ISBN: 978-1-4302-6182-7
eBook Packages: Business and EconomicsBusiness and Management (R0)Apress Access Books