Abstract
Data can be intimidating, elusive, and enlightening. Obtaining it, specifically taking the time to conduct meaningful research, can seem like an obstacle to progress. It’s not. Research facilitates progress’s emergence from the primordial soup of data so it can begin to take shape and form a solution.
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George Silverman, “How to Get Beneath the Surface in Focus Groups,” http://mnav.com/focus-group-center/bensurf-htm/.
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© 2013 Beverly Rudkin Ingle
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Ingle, B.R. (2013). The Role of Research in Design Thinking. In: Design Thinking for Entrepreneurs and Small Businesses. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-6182-7_2
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DOI: https://doi.org/10.1007/978-1-4302-6182-7_2
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Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4302-6181-0
Online ISBN: 978-1-4302-6182-7
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