Abstract
As mentioned in the previous chapter, the sales process is like a sports team’s playbook. It is a description of how things will be done, or the best plays to run to win the game or, in sales, to win more business. It is coveted and closely held by the sales team because of its importance.
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© 2012 Jonathan London and Martin Lucas
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London, J., Lucas, M. (2012). Foundation: The Sales Process. In: Using Technology to Sell. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-3934-5_3
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DOI: https://doi.org/10.1007/978-1-4302-3934-5_3
Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4302-3933-8
Online ISBN: 978-1-4302-3934-5
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