Dealing with Cross-cultural Issues

Abstract

Claude Leopold, President of Lestra Design, was wondering what action he should take. For several years, Lestra had been trying to enter the Japanese market for duvets and eiderdowns. The Japanese market for these products was certainly the largest in the world, but Lestra had faced a number of obstacles that had cooled Leopold’s enthusiasm. Recently he had met with Daniel Legrand, a French consultant in Tokyo who had been supervising Lestra Design’s activities in Japan for the last two years. Legrand had explained that despite the earlier difficulties, Lestra had several alternatives that could lead to success in Japan.