Casebook on General Management in Asia Pacific

  • Editors
  • Dominique Turpin
  • Xiaobai Shen
Book

Table of contents

  1. Front Matter
    Pages i-xxi
  2. Western Businesses in Asia Pacific

    1. Front Matter
      Pages 1-6
    2. Dominique Turpin, Xiaobai Shen
      Pages 7-59
    3. Dominique Turpin, Xiaobai Shen
      Pages 61-91
    4. Dominique Turpin, Xiaobai Shen
      Pages 93-126
    5. Dominique Turpin, Xiaobai Shen
      Pages 127-141
    6. Dominique Turpin, Xiaobai Shen
      Pages 143-149
    7. Dominique Turpin, Xiaobai Shen
      Pages 151-170
    8. Dominique Turpin, Xiaobai Shen
      Pages 171-179
  3. Asian Businesses in Asia Pacific

    1. Front Matter
      Pages 181-185
    2. Dominique Turpin, Xiaobai Shen
      Pages 187-249
    3. Dominique Turpin, Xiaobai Shen
      Pages 251-396
  4. Asian Businesses in Global Competition

    1. Front Matter
      Pages 397-402
    2. Dominique Turpin, Xiaobai Shen
      Pages 445-506
    3. Dominique Turpin, Xiaobai Shen
      Pages 557-575
    4. Dominique Turpin, Xiaobai Shen
      Pages 577-590
  5. Back Matter
    Pages 591-602

About this book

Introduction

This text consists of cases of European Businesses in Asia Pacific, Asian Businesses in Asia Pacific and Asian Businesses in Global Competition. It covers a wide range of topics including, human resources, corporate culture, strategic planning, cross-cultural marketing, marketing strategy, manufacturing, alliances and partnership, utilising information technologies, entry into new markets and many more. It will be relevant to many courses in the areas of general management, international management and strategy.

Keywords

business General Management Information Technology (IT) International Business international management management marketing organization planning strategic planning strategy

Bibliographic information

  • DOI https://doi.org/10.1007/978-1-349-27474-1
  • Copyright Information Palgrave Macmillan, a division of Macmillan Publishers Limited 1999
  • Publisher Name Palgrave, London
  • eBook Packages Palgrave Business & Management Collection
  • Print ISBN 978-0-333-71792-9
  • Online ISBN 978-1-349-27474-1
  • About this book
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