Abstract
Most of the activities students of media will be involved in will include research. Research is the prelude to traditional essays and reports, but it is equally vital in the preparation of media artefacts such as radio and TV programmes, marketing assignments, the creation of advertisements or the production of newspapers and magazines.
This is a preview of subscription content, log in via an institution to check access.
Preview
Unable to display preview. Download preview PDF.
Notes
Ien Ang, Watching ‘Dallas’: Soap Opera and the Melodramatic Imagination (UK: Methuen, 1985).
Brenda Dervin, ‘The potential contribution of feminist scholarship to the field of communication’ in Journal of Communication, Autumn 1987.
Angela McRobbie, ‘“Jackie”: an ideology of adolescent femininity’ in B. Waites, T Bennett and G. Martin (eds) Popular Culture: Past and Present (UK: Croom Helm, 1982).
See also McRobbie’s Feminism and Youth Culture: Prom Jackie’ to Just Seventeen’ (UK: Macmillan, 1991).
Data on the Cultural Indicators research programme are quoted by George Gerbner in Note 1 of his article ‘The hidden side of television violence’ published in Invisible Crises: What Conglomerate Control of Media Means for America and the World (US: Westview Press, 1996) edited by Gerbner, Hamid Mowlana and Herbert I. Schiller.
George Gerbner, Larry Gross, Michael Morgan and Nancy Signorielli, ‘The “mainstreaming” of America: violence profile no. 11’, Journal of Communication, Summer 1980.
Carolyn D. Smith and William Kornblum (eds), In the Field: Readings on the Field Research Experience (US: Praeger, 1989).
Liesbet van Zoonen, Feminist Media Studies (UK: Sage, 1994).
Valerie Walkerdine, ‘Video replay: families, films and fantasy’ in Victor Burgin, James Donald and Cora Kaplan (eds) Formations of Fantasy (UK: Methuen, 1986).
Shaun Moores, Interpreting Audiences: The Ethnography of Media Consumption (UK: Sage, 1993).
James Lull, ‘The social uses of television’ in Human Communication Research, 6(3) (1980).
See also Lull’s ‘How families select television programmes: a mass observation study’ in Journal of Broadcasting and Electronic Media, 26(4) (1982).
In 1988 Lull edited World Families Watch Television (UK: Sage) and in 1990 published Inside Family Viewing: Ethnographic Research on Television’s Audience (UK: Routledge).
Janice Radway, Reading the Romance: Women, Patriarchy and Popular Literature (US: University of North Carolina Press, 1984).
Justin Lewis, ‘Decoding television news’ in Phillip Drummond and Richard Paterson (eds) Television in Transition: Papers from the First International Television Studies Conference (UK: British Film Institute, 1985).
Justin Lewis, The Ideological Octopus: An Exploration of Television and its Audience (UK: Routledge, 1991).
David Morley, The “Nationwide” Audience (UK: BFI, 1980).
Charlotte Brunsdon and David Morley, Everyday Television: ‘Nationwide’ (UK: BFI, 1978).
David Morley, Family Television (UK: BFI, 1985).
Greg Philo, Seeing & Believing: The Influence of Television (UK: Routledge, 1990).
Lesley Henderson, Incest in Brookside: Audience Responses to the Jordache Story (UK: Channel Four Television, 1996).
Tamar Liebes and Elihu Katz, The Export of Meaning: Cross-cultural Readings of Dallas (U: Oxford University Press, 1990; UK: Polity Press, 1993).
Richard Dyer, Introduction to Dyer et al. (eds) Coronation Street (UK: BFI, 1981).
Dorothy Hobson, ‘Crossroads’: The Drama of a Soap Opera (UK: Methuen, 1982).
Ann Gray, Video Playtime: The Gendering of a Leisure Technology (UK: Routledge, 1992). See also ‘Video recorders in the home: women’s work and boys’ toys’, a paper presented by Gray to the Second International Television Studies Conference, London 1986; ‘Behind closed doors: video recorders in the home’ in Helen Baehr and Gillian Dyer (eds), Boxed In: Women and Television (UK: Pandora, 1987) and ‘Reading the readings: a working paper’ presented in 1988 to the Third ITS Conference, London.
Cynthia Cockburn, Machinery of Dominance: Women, Men and Technical Know-How (UK: Pluto Press, 1985).
Roger Silverstone, ‘Television and everyday life: towards an anthropology of the television audience’ in Marjorie Ferguson (ed.), Public Communication: The New Imperatives (UK: Sage, 1990).
Silverstone and Eric Hirsch (eds), Consuming Technologies: Media and Information in Domestic Spaces (UK: Routledge, 1992).
Arnold Mitchell, The Nine American Lifestyles (US: Macmillan, 1983).
Hakuhodo Institute of Life and Living, ‘Hitonami: keeping up with the Satos’ (Japan: PHP Research Institute, 1982).
John Eldridge (ed.), Getting the Message: News, Truth and Power (UK: Routledge, 1994).
Larry Gross, ‘Out of the mainstream: sexual minorities and the mass media’ in Ellen Seiter, Hans Borchers, Gabriele Kreutzner and Eva-Maria Warth (eds) Remote Control: Television, Audiences & Cultural Power (UK: Routledge, 1991).
Rita Grosvenor and Arnold Kemp, ‘Spain’s Falling Soldier really did die that day’, Observer, 1 September 1996.
Copyright information
© 1998 James Watson
About this chapter
Cite this chapter
Watson, J. (1998). In the Wake of Magellan: Research as Exploration. In: Media Communication. Palgrave, London. https://doi.org/10.1007/978-1-349-26546-6_9
Download citation
DOI: https://doi.org/10.1007/978-1-349-26546-6_9
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-68400-9
Online ISBN: 978-1-349-26546-6
eBook Packages: Palgrave Literature & Performing Arts CollectionLiterature, Cultural and Media Studies (R0)