Skip to main content
SpringerLink
Log in
Book cover
  • Textbook
  • © 1998

Media Communication

An Introduction to Theory and Process

Authors:

  1. James Watson
    View author publications

    You can also search for this author in PubMed   Google Scholar

  • Meets a real market need for a text that challenges the more able Alevel student while offering the beginning undergraduate a basic introduction.

    Rate of expansion of the media and communication studies markets.

    A truly readerfriendly text with lots of pedagogical features, e.g. further reading lists, suggestions for discussion and further study, and an extensive glossary.

Sections

This is a preview of subscription content, log in via an institution to check for access.

Table of contents (13 chapters)

  1. Front Matter

    Pages i-x
    PDF

  2. Introduction

    • James Watson
    Pages 1-10

  3. Setting the Scene: Media in Context

    • James Watson
    Pages 11-32

  4. The Language of Study

    • James Watson
    Pages 33-59

  5. Audience: the Uses We Make of Media

    • James Watson
    Pages 60-82

  6. Media in Society: Purpose and Performance

    • James Watson
    Pages 83-104

  7. The News: Gates, Agendas and Values

    • James Watson
    Pages 105-129

  8. Narrative: the Media as Storytellers

    • James Watson
    Pages 130-151

  11. Ownership and Control: Ongoing Issues

    • James Watson
    Pages 207-232

  13. Cyberspace Calling?

    • James Watson
    Pages 258-280

  14. Concluding Remarks

    • James Watson
    Pages 281-281

  15. Back Matter

    Pages 282-317
    PDF
Back to top

About this book

This text offers a clear and engaging introduction to studying the media, offering wide-ranging coverage of the contexts in which mass media operate and looking at key issues such as news production, media ownership and control, and audience reception. It also explores narrative forms and the language of media analysis. Research methods and findings are highlighted in relation to the development of media study and a final chapter assesses rival claims for the net and virtual reality.
Back to top

Keywords

Back to top

About the author

A former journalist, James Watson is Director of the BA Honours degree in Media and Communication run in partnership between the University of Greenwich and the West Kent College. He is Channel Leader for Media Studies on this course and also teaches A-level Communication Studies. He is co-author with Anne Hill of A Dictionary of Communication and Media Studies, now in its fourth edition
Back to top

Bibliographic Information

Back to top

Publish with us

Policies and ethics

Back to top
Access via your institution

Search

Navigation