Abstract
It is almost impossible to run a business without a business plan. If there are no objectives and goals, how can you know you are making the right decision?
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© 1997 John Cooper and Peter Lane
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Cooper, J., Lane, P. (1997). Market Appraisal: The Internal Audit. In: Practical Marketing Planning. Palgrave, London. https://doi.org/10.1007/978-1-349-25551-1_2
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DOI: https://doi.org/10.1007/978-1-349-25551-1_2
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-67908-1
Online ISBN: 978-1-349-25551-1
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