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Table of contents (15 chapters)
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The Marketing Planning Process
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The Marketing Planner: Marketing Planning Forms
Keywords
About this book
Bibliographic Information
Book Title: Practical Marketing Planning
Authors: John Cooper, Peter Lane
DOI: https://doi.org/10.1007/978-1-349-25551-1
Publisher: Red Globe Press London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: John Cooper and Peter Lane 1997
Edition Number: 1
Number of Pages: IX, 288
Additional Information: Previously published under the imprint Palgrave
Topics: Marketing
Industry Sectors: Automotive, Biotechnology, Chemical Manufacturing, Consumer Packaged Goods, Engineering, Finance, Business & Banking, Law, Oil, Gas & Geosciences, Pharma, Telecommunications