Abstract
Promotions are the lifeblood of all sales operations; they are the way to introduce products and services to potential customers and create extra volume sales.
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© 1997 John Cooper and Peter Lane
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Cooper, J., Lane, P. (1997). Sales Promotions. In: Practical Marketing Planning. Palgrave, London. https://doi.org/10.1007/978-1-349-25551-1_12
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DOI: https://doi.org/10.1007/978-1-349-25551-1_12
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-67908-1
Online ISBN: 978-1-349-25551-1
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