Abstract
The word ‘culture’ is popularly used to refer to certain kinds of leisure activity, like going to see a Shakespeare play or listening to classical music. People who engage in this kind of behaviour are referred to as ‘cultured’. They form a small percentage of the population and their interests and activities are often depicted in the British and North American mass media as being somewhat unworldly and rather elitist.
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Further Reading
Browne, R. B. (ed.), Rituals and Ceremonies in Popular Culture (Bowling Green, Ohio: Bowling Green University Popular Press, 1980). An interesting series of studies that includes an interpretation of consumption as the essential ritual of modern life.
Caplan, N., J. K. Whitmore and M. H. Choy, The Boat People and Achievement in America: A Study of Family Life, Hard Work, and Cultural Values (Ann Arbor, MI: University of Michigan Press, 1989) An influential anthropological approach to the North American market that deals in cultural boundaries rather than the political ones of country, state and region.
Rokeach, M. (ed.), Understanding Human Values: Individual and Societal (New York: Free Press, 1979) A useful overview by a leading researcher in the field of identifying values and constructing instruments for measuring them.
Spradley, J. P. and M. A. Rykiewich (eds), The Nacirenia: Readings on American Culture (Boston: Little, Brown, 1980). An interesting set of readings on the origins of American cultural values.
References
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Ibid.
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Ibid.
Ibid.
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© 1997 David A. Statt
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Statt, D.A. (1997). Cultural Influences. In: Understanding the Consumer. Palgrave, London. https://doi.org/10.1007/978-1-349-25438-5_12
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