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Understanding the Consumer

A Psychological Approach

  • Authors
  • David A. Statt
Textbook

Table of contents

  1. Front Matter
    Pages i-xvi
  2. The Consumer in Context

    1. Front Matter
      Pages 1-2
    2. David A. Statt
      Pages 3-11
    3. David A. Statt
      Pages 12-24
    4. David A. Statt
      Pages 25-37
  3. The Individual Perspective

    1. Front Matter
      Pages 39-40
    2. David A. Statt
      Pages 41-60
    3. David A. Statt
      Pages 61-76
    4. David A. Statt
      Pages 77-93
    5. David A. Statt
      Pages 94-110
  4. The Social Perspective

    1. Front Matter
      Pages 111-112
    2. David A. Statt
      Pages 113-129
    3. David A. Statt
      Pages 130-144
    4. David A. Statt
      Pages 145-159
    5. David A. Statt
      Pages 160-173
    6. David A. Statt
      Pages 174-192
    7. David A. Statt
      Pages 193-207
  5. Consumer Decision-Making

    1. Front Matter
      Pages 209-210
    2. David A. Statt
      Pages 211-226
    3. David A. Statt
      Pages 227-242
    4. David A. Statt
      Pages 243-255
    5. David A. Statt
      Pages 256-270
  6. Consumerism

    1. Front Matter
      Pages 271-272
    2. David A. Statt
      Pages 273-288
    3. David A. Statt
      Pages 289-301
  7. Back Matter
    Pages 302-332

About this book

Introduction

Understanding the Consumer is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted - such as personality patterns and lifestyle effects on shopping behaviour. The book is very student-friendly. It avoids jargon and attempts through examples and illustrations to put across just how interesting a subject this can be. The writing is lively and provocative, taking a slightly more sceptical and irreverent view of the subject than many texts in the area. At the end of each chapter there is an annotated further reading list and a selection of questions for discussion.

Keywords

behavior communication innovation market segmentation Motivation organization perception personality Persuasion

Bibliographic information

  • DOI https://doi.org/10.1007/978-1-349-25438-5
  • Copyright Information Macmillan Publishers Limited 1997
  • Publisher Name Palgrave, London
  • Print ISBN 978-0-333-66063-8
  • Online ISBN 978-1-349-25438-5
  • Buy this book on publisher's site
Industry Sectors
Finance, Business & Banking