Abstract
It is hardly possible to pinpoint the beginning of public relations, but the origins are much farther back in time than you might think. The ancient Egyptians invented corporate images. The triumphal processions of the Romans were a status builder for the Emperor, while bread and circuses kept the common people docile. The purpose of the Bayeux Tapestry was to justify the Norman invasion of England and so glorify the Conqueror.
It is true that there is no Russian word for public relations, but the job has always existed.
Vladimir Tsimbalov1
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Notes and References
Sir John Hole, The Civilisation of Europe in the Renaissance Harper Collins, 1993.
Maurice Ashley, The English Civil War rev. edn, Alan Sutton Publishing, 1990.
S. T. Miller, British Political History, 1784–1939, McDonald & Evans, 1980;
Kenneth O. Morgan (ed.), Oxford Illustrated History of Britain, Oxford University Press, 1986;
Sir Llewellyn Woodward, The Age of Reform 1815–1870 2nd edn, Clarendon Press, 1992.
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© 1995 Norman Stone
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Stone, N. (1995). Government Relations. In: The Management and Practice of Public Relations. Palgrave, London. https://doi.org/10.1007/978-1-349-24158-3_6
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DOI: https://doi.org/10.1007/978-1-349-24158-3_6
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