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Table of contents (15 chapters)
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Front Matter
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Back Matter
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About this book
Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and deliberate activity, or to leave it to chance and hope for the best - a sure route to bad public relations. In this text the author provides a comprehensive survey and analysis of PR drawing on a variety of illustrations and case histories and referring to a whole battery of techniques. It will be essential reading for students and others wishing to understand the dynamics and importance of Public Relations.
Bibliographic Information
Book Title: The Management and Practice of Public Relations
Authors: Norman Stone
DOI: https://doi.org/10.1007/978-1-349-24158-3
Publisher: Red Globe Press London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 1995
Edition Number: 1
Number of Pages: XXIV, 304
Additional Information: Previously published under the imprint Palgrave