Abstract
Any profession, trade or business that can be defined by case histories, or learned from checklists and guidelines, would not be worth following. There is much more to public relations than any book, course or syllabus can cover.
If you aim to dispense with method, learn method.
If you aim at facility, work hard.
If you aim for simplicity, master complexity.
Wang An-chieh of Hsiu-shui1
Notes and References
Wang An-chieh of Hsiu-shui, The Mustard Seed Garden Manual of Painting Chao shih, 1679. Modern translation by Mai-Mai Sze, Princeton University Press, 8th printing, 1992.
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© 1995 Norman Stone
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Stone, N. (1995). In Conclusion. In: The Management and Practice of Public Relations. Palgrave, London. https://doi.org/10.1007/978-1-349-24158-3_15
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DOI: https://doi.org/10.1007/978-1-349-24158-3_15
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