The Cedar Tree Hotel

Messenger, Sally; Shaw, Humphrey

doi:10.1007/978-1-349-21595-9_19

Sally Messenger³ &
Humphrey Shaw⁴

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1 Citations

Abstract

Identifying new market opportunities is an ongoing management activity. Developing the optimum marketing mix and target marketing are important steps in the management of the marketing activity.

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Authors and Affiliations

Department of Management Studies for Tourism and Hotel Industries, University of Surrey, UK
Sally Messenger (Lecturer in Hotel Management)
The Business School, Polytechnic of North London, UK
Humphrey Shaw (Senior Lecturer in Accounting and Finance)

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Sally Messenger
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Humphrey Shaw
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Messenger, S., Shaw, H. (1991). The Cedar Tree Hotel. In: Hospitality Management. Palgrave, London. https://doi.org/10.1007/978-1-349-21595-9_19

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DOI: https://doi.org/10.1007/978-1-349-21595-9_19
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-54683-3
Online ISBN: 978-1-349-21595-9
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)

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