Abstract
Hospitality companies operate in an increasingly competitive environment. As a result, marketing has become an essential part of any business activity. Organisations wishing to increase their sales need to carefully examine the market segments they are serving and the products and services they are offering.
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© 1991 Sally Messenger and Humphrey Shaw
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Messenger, S., Shaw, H. (1991). Travel Pal. In: Hospitality Management. Palgrave, London. https://doi.org/10.1007/978-1-349-21595-9_16
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DOI: https://doi.org/10.1007/978-1-349-21595-9_16
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-54683-3
Online ISBN: 978-1-349-21595-9
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