Abstract
The growth of multinational activity in developing countries in the last 30 years has been unprecedented. Seen by host governments as an indispensable means of speeding economic development, multinationals have been encouraged to locate in developing countries, rather than simply exporting manufactured goods to them or extracting their raw materials. At the same time there has been a rationalisation of economic activities on a world scale. The enterprise, which once simply produced for domestic and export markets has been replaced, since the 1950s, by diversified corporations or conglomerates which buy, produce and sell in many countries world-wide. And such companies no longer emanate solely from the Western developed world.
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© 1988 Joanna Kinsey
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Kinsey, J. (1988). Marketing by the multinational enterprise. In: Marketing in Developing Countries. Macmillan Studies in Marketing Management. Palgrave, London. https://doi.org/10.1007/978-1-349-19147-5_8
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DOI: https://doi.org/10.1007/978-1-349-19147-5_8
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