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Table of contents

  1. Front Matter
    Pages i-xii
  2. The Issues in Marketing in Developing Countries

    1. Front Matter
      Pages 1-1
    2. Joanna Kinsey
      Pages 58-81
    3. Joanna Kinsey
      Pages 82-108
    4. Joanna Kinsey
      Pages 109-140
  3. Marketing in Practice in Developing Countries

    1. Front Matter
      Pages 141-141
    2. Joanna Kinsey
      Pages 143-176
    3. Joanna Kinsey
      Pages 177-209
    4. Joanna Kinsey
      Pages 210-257
    5. Joanna Kinsey
      Pages 258-286
  4. Issues Affecting the Future of Marketing in Developing Countries

    1. Front Matter
      Pages 287-287
  5. Back Matter
    Pages 349-374

About this book

Keywords

Advertising brand business Distribution innovation international marketing management Manager marketing marketing management organization planning service strategy Trends

Authors and affiliations

  • Joanna¬†Kinsey
    • 1
  1. 1.Strathclyde UniversityUK

Bibliographic information

  • DOI https://doi.org/10.1007/978-1-349-19147-5
  • Copyright Information Macmillan Publishers Limited 1988
  • Publisher Name Palgrave, London
  • Print ISBN 978-0-333-42116-1
  • Online ISBN 978-1-349-19147-5
  • Buy this book on publisher's site
Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Consumer Packaged Goods