Abstract
Marketing by the state is generally poor or even non-existent in many economies. At the same time it has a fundamental role to play, for, as noted earlier, the state intervenes in the economy to a much greater extent than in developed countries. In order that a country’s resources can be used optimally, marketing must be effectively understood and applied.
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© 1988 Joanna Kinsey
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Kinsey, J. (1988). Marketing by the state: I. In: Marketing in Developing Countries. Macmillan Studies in Marketing Management. Palgrave, London. https://doi.org/10.1007/978-1-349-19147-5_6
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DOI: https://doi.org/10.1007/978-1-349-19147-5_6
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-42116-1
Online ISBN: 978-1-349-19147-5
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