Abstract
This chapter deals with some of the more advanced applications of market research techniques. These are rather a mixed bag but represent an area in which significant developments are taking place, namely the behavioural methods, linked in some cases with quantitative methods, which are normally only thought of in terms of hard information rather than opinions.
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© 1977 James M. Livingstone
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Livingstone, J.M. (1977). Behavioural Techniques in Market Research. In: A Management Guide to Market Research. Macmillan Studies in Marketing Management. Palgrave, London. https://doi.org/10.1007/978-1-349-15787-7_6
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DOI: https://doi.org/10.1007/978-1-349-15787-7_6
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-22677-3
Online ISBN: 978-1-349-15787-7
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