Table of contents

  1. Front Matter
    Pages i-vii
  2. The Scope and Methods of Market Research

    1. James M. Livingstone
      Pages 1-5
  3. The Scope and Methods of Market Research

    1. Front Matter
      Pages 7-7
    2. James M. Livingstone
      Pages 9-28
    3. James M. Livingstone
      Pages 29-42
    4. James M. Livingstone
      Pages 66-78
    5. James M. Livingstone
      Pages 79-88
    6. James M. Livingstone
      Pages 89-110
    7. James M. Livingstone
      Pages 111-120
  4. The Market Research Survey

    1. Front Matter
      Pages 121-121
    2. James M. Livingstone
      Pages 123-130
    3. James M. Livingstone
      Pages 131-165
    4. James M. Livingstone
      Pages 166-167
  5. Back Matter
    Pages 168-173

About this book

Keywords

management market research research

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Electronics
Consumer Packaged Goods