Abstract
We now depart from our pre-occupation with the evolutionary cycle of new products and its organisation to a more detailed examination of some of the major stages of new-product development, examining the process from the point of idea origination through to the market launch of the ultimate product. It may be useful to commence the chapter with a recent quotation.
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Notes and References
See, for example, E. F. Brech, C. de Paula and N. White, Management of Research and Development: A Symposium, British Institute of Management (1964) and, E. D. Reeves, Management of Industrial Research (New York: Reinhold, 1967).
Tom Burns and G. M. Stalker, The Management of Innovation, (London: Tavistock, 1961).
D. W. Karger and R. G. Murdick, New Product Venture Management (New York: Gordon & Breach, 1972) p. 79.
D. W. Foster, Planning for Products and Markets (London: Longmans, 1972).
R. M. Hill, R. S. Alexander, and J. S. Cross, Industrial Marketing, 4th edn (Homewood, Ill.: Irwin, 1975).
J. Olin, R and D Management Practices: Chemical Industry in Europe (Zürich: Stanford Research Institute, 1972).
C. Freeman, The Economics of Industrial Innovation (Harmondsworth: Penguin, 1974) p. 328.
For a description of such methods see A. R. Toll, ‘New Techniques in Product Planning’, in New Ideas in Industrial Marketing, eds T. C. Coram and R. W. Hill (London: Staple Press, 1970).
A. Hart, ‘A Chart for Evaluating Product R & D Projects’, Operational Research Quarterly, vol. 17, no. 4 (1966) pp. 347–58.
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© 1976 Michael J. Baker and Ronald McTavish
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Baker, M.J., McTavish, R. (1976). The Generation and Evaluation of New-Product Ideas. In: Product Policy and Management. Macmillan Studies in Marketing Management. Palgrave, London. https://doi.org/10.1007/978-1-349-15655-9_7
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DOI: https://doi.org/10.1007/978-1-349-15655-9_7
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