Skip to main content
SpringerLink
Log in
Book cover
  • Textbook
  • © 1976

Product Policy and Management

Authors:

  1. Michael J. Baker

    1. University of Strathclyde, UK

    View author publications

    You can also search for this author in PubMed   Google Scholar

  2. Ronald McTavish

    1. University of Strathclyde, UK

    View author publications

    You can also search for this author in PubMed   Google Scholar

Sections

This is a preview of subscription content, log in via an institution to check for access.

Table of contents (10 chapters)

  1. Front Matter

    Pages i-x
    PDF

  2. The Product in Theory and Practice

    • Michael J. Baker, Ronald McTavish
    Pages 1-14

  3. Product Planning

    • Michael J. Baker, Ronald McTavish
    Pages 15-27

  4. Marketing Strategy and Product Policy

    • Michael J. Baker, Ronald McTavish
    Pages 28-44

  5. Identifying Market Opportunities

    • Michael J. Baker, Ronald McTavish
    Pages 45-60

  6. Product Management

    • Michael J. Baker, Ronald McTavish
    Pages 61-77

  7. The New-Product Development Process

    • Michael J. Baker, Ronald McTavish
    Pages 78-94

  8. The Generation and Evaluation of New-Product Ideas

    • Michael J. Baker, Ronald McTavish
    Pages 95-118

  9. New-Product Design and Technical Development

    • Michael J. Baker, Ronald McTavish
    Pages 119-136

  10. Commercialisation and Beyond

    • Michael J. Baker, Ronald McTavish
    Pages 137-157

  11. American Motors Corporation — A Case Study in Product Policy

    • Michael J. Baker, Ronald McTavish
    Pages 158-172

  12. Back Matter

    Pages 173-182
    PDF
Back to top

Keywords

Back to top

Authors and Affiliations

  • University of Strathclyde, UK

    Michael J. Baker, Ronald McTavish

Back to top

Bibliographic Information

Back to top

Publish with us

Policies and ethics

Back to top
Access via your institution

Search

Navigation