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Table of contents

  1. Front Matter
    Pages i-x
  2. Michael J. Baker, Ronald McTavish
    Pages 1-14
  3. Michael J. Baker, Ronald McTavish
    Pages 15-27
  4. Michael J. Baker, Ronald McTavish
    Pages 28-44
  5. Michael J. Baker, Ronald McTavish
    Pages 45-60
  6. Michael J. Baker, Ronald McTavish
    Pages 61-77
  7. Michael J. Baker, Ronald McTavish
    Pages 78-94
  8. Michael J. Baker, Ronald McTavish
    Pages 95-118
  9. Michael J. Baker, Ronald McTavish
    Pages 119-136
  10. Michael J. Baker, Ronald McTavish
    Pages 137-157
  11. Michael J. Baker, Ronald McTavish
    Pages 158-172
  12. Back Matter
    Pages 173-182

About this book

Keywords

brand design Distribution innovation Launch market research market segmentation marketing marketing management Motive pricing product development product life-cycle product management trust

Authors and affiliations

  • Michael J. Baker
    • 1
  • Ronald McTavish
    • 1
  1. 1.University of StrathclydeUK

Bibliographic information

  • DOI https://doi.org/10.1007/978-1-349-15655-9
  • Copyright Information Macmillan Publishers Limited 1976
  • Publisher Name Palgrave, London
  • Print ISBN 978-0-333-19288-7
  • Online ISBN 978-1-349-15655-9
  • Buy this book on publisher's site
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