Abstract
To combat competition, a chief executive officer (CEO) has to make a tradeoff between two conflicting strategies, namely productivity and value creation. In making such a tradeoff, any one company is going to have elements of both. It is illuminating to spend some time with each one. But to explore these strategies, we will couch them in somewhat different terms:
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Reduce costs and/or increase productivity;
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Provide more value for the customer;
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3.
Try to do both.
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© 1998 Ivan F. Jackson
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Jackson, I.F. (1998). The Competitive Impact. In: The Customer Service Focus. Information Systems Series. Palgrave, London. https://doi.org/10.1007/978-1-349-14703-8_1
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DOI: https://doi.org/10.1007/978-1-349-14703-8_1
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