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Organising a Product Recall

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Communicating Out of a Crisis
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Abstract

The unthinkable has happened. The crisis management team is assembling in the board room, which is rapidly being converted into an operations centre. Telephones are being plugged into special sockets. TV sets, video recorders and radios are being wheeled in.

Colin Doeg is a former journalist, a public relations consultant and author of Crisis Management in the Food and Drinks Industry (Chapman & Hall, 1995).

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© 1998 Colin Doeg

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Doeg, C. (1998). Organising a Product Recall. In: Communicating Out of a Crisis. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-14665-9_11

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