Organising a Product Recall

  • Colin Doeg


The unthinkable has happened. The crisis management team is assembling in the board room, which is rapidly being converted into an operations centre. Telephones are being plugged into special sockets. TV sets, video recorders and radios are being wheeled in.


Crisis Management Marketing Director Product Recall Central Warehouse Consumer Relation 
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Copyright information

© Colin Doeg 1998

Authors and Affiliations

  • Colin Doeg

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