Organising a Product Recall

  • Colin Doeg

Abstract

The unthinkable has happened. The crisis management team is assembling in the board room, which is rapidly being converted into an operations centre. Telephones are being plugged into special sockets. TV sets, video recorders and radios are being wheeled in.

Keywords

Marketing 

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Copyright information

© Colin Doeg 1998

Authors and Affiliations

  • Colin Doeg

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