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Organising a Product Recall

  • Colin Doeg

Abstract

The unthinkable has happened. The crisis management team is assembling in the board room, which is rapidly being converted into an operations centre. Telephones are being plugged into special sockets. TV sets, video recorders and radios are being wheeled in.

Keywords

Crisis Management Marketing Director Product Recall Central Warehouse Consumer Relation 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Colin Doeg 1998

Authors and Affiliations

  • Colin Doeg

There are no affiliations available

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