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Communicating Out of a Crisis

  • Authors
  • Michael Bland

Table of contents

  1. Front Matter
    Pages iii-xi
  2. Michael Bland
    Pages 1-3
  3. Michael Bland
    Pages 8-24
  4. Michael Bland
    Pages 25-51
  5. Michael Bland
    Pages 52-73
  6. Michael Bland
    Pages 74-93
  7. Tim Taylor
    Pages 94-105
  8. Colin Duncan
    Pages 106-113
  9. Joseph L. Badaracco Jr, Jerry V. Useem
    Pages 114-124
  10. Christopher Flint
    Pages 125-131
  11. Colin Doeg
    Pages 132-137
  12. Kate Graham
    Pages 138-142
  13. Cheryl Travers
    Pages 143-159
  14. Michael Bland
    Pages 167-170
  15. Michael Bland
    Pages 171-177
  16. Back Matter
    Pages 179-248

About this book

Introduction

This is a modern, professional and practical approach to crisis management from a leading expert. The book examines the impact of a crisis - big or small - and the threat of negative publicity to corporate reputation. Most companies have no crisis management plans and hope that disaster will never strike. The author argues that consumerism, legislation, environmentalism, pressure groups, and investigative media all necessitate the development of a crisis communications plan. With a well thought out and practical plan the author shows how a crisis can be managed effectively or even turned to advantage through publicity giving the company's reputation a long term boost. Case studies examine the activities of 6 companies facing crises and the lessons to be learned from their approaches. Useful checklists are included as a handy quick reference for the practising PR professional.

Keywords

communication Internet reputation simulation

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Telecommunications
Consumer Packaged Goods