Abstract
There is nothing new about crisis management. When, in Shakespeare’s Julius Caesar Mark Antony faced the Roman mob at the Senate House after Caesar’s assassination, his handling of the situation was a role model for any modern chief executive facing the glare of adverse publicity.
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© 1998 Michael Bland
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Bland, M. (1998). Introduction. In: Communicating Out of a Crisis. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-14665-9_1
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DOI: https://doi.org/10.1007/978-1-349-14665-9_1
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-14667-3
Online ISBN: 978-1-349-14665-9
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