Abstract
This January, Citroën became the UK’s fourth ranking car manufacturer — after Ford, Vauxhall and Rover — taking 6.5 per cent of the market. It had already been expanding rapidly, rising from a market share of 1.8 per cent to more than 4.5 per cent in just seven years.
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© 1999 Macmillan Publishers Limited
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Evans, M., Moutinho, L. (1999). The ‘New’ Marketing. In: Contemporary Issues in Marketing. Palgrave, London. https://doi.org/10.1007/978-1-349-14299-6_9
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DOI: https://doi.org/10.1007/978-1-349-14299-6_9
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-67774-2
Online ISBN: 978-1-349-14299-6