Abstract
If marketing is still a matter of getting the product, price or promotion right, then over the coming decade, the most important area of innovation will surely be where the transaction takes place. During the Seventies and Eighties we witnessed an often spectacular battle between opposing models of enterprise — public versus private. Over the coming decades that may be replaced by an equally vast and complex struggle, this time between “supplier” and “middleman”.
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© 1999 Macmillan Publishers Limited
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Evans, M., Moutinho, L. (1999). Distribution. In: Contemporary Issues in Marketing. Palgrave, London. https://doi.org/10.1007/978-1-349-14299-6_7
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DOI: https://doi.org/10.1007/978-1-349-14299-6_7
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-67774-2
Online ISBN: 978-1-349-14299-6