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Product Policies

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Contemporary Issues in Marketing

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Abstract

To the City, Unilever is fighting fit. While the rest of the world languished in sick-beds suffering from recessionary flu, the packaged goods giant didn’t even sneeze. Despite last year’s obvious European hiccups, it maintained worldwide profits at a hefty £2.6bn. Its growth prospects couldn’t be better.

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Authors and Affiliations

  1. University of the West of England, UK

    Martin Evans

  2. University of Glasgow, UK

    Luiz Moutinho

Authors
  1. Martin Evans
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  2. Luiz Moutinho
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Copyright information

© 1999 Macmillan Publishers Limited

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Evans, M., Moutinho, L. (1999). Product Policies. In: Contemporary Issues in Marketing. Palgrave, London. https://doi.org/10.1007/978-1-349-14299-6_5

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  • DOI: https://doi.org/10.1007/978-1-349-14299-6_5

  • Publisher Name: Palgrave, London

  • Print ISBN: 978-0-333-67774-2

  • Online ISBN: 978-1-349-14299-6

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