Abstract
Marketing, it is said, is a mixture of smoke and mirrors. This may explain why toy company Hasbro has employed the services of a shaman. You might wonder what a primitive Siberian religion, based on holy men communing with good and evil spirits, has to do with selling Sindy and Action Man, but Hasbro is taking it very seriously.
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© 1999 Macmillan Publishers Limited
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Evans, M., Moutinho, L. (1999). Consumer Behaviour. In: Contemporary Issues in Marketing. Palgrave, London. https://doi.org/10.1007/978-1-349-14299-6_3
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DOI: https://doi.org/10.1007/978-1-349-14299-6_3
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-67774-2
Online ISBN: 978-1-349-14299-6