Abstract
On April 8, viewers of the latest TV advertisement for Barclaycard will see secret agent Bough and his bungling boss Latham lost in a far away location, stranded on someone’s roof.
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© 1999 Macmillan Publishers Limited
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Evans, M., Moutinho, L. (1999). Strategic Issues. In: Contemporary Issues in Marketing. Palgrave, London. https://doi.org/10.1007/978-1-349-14299-6_16
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DOI: https://doi.org/10.1007/978-1-349-14299-6_16
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-67774-2
Online ISBN: 978-1-349-14299-6