Abstract
It is perhaps the ultimate marketing challenge: to revitalise a “brand” that, despite near 100 per cent awareness, has seen “sales” inexorably decline for the past 40 years. As we enter the most important week in the Christian calendar, can marketing help the Church stop the rot?
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© 1999 Macmillan Publishers Limited
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Evans, M., Moutinho, L. (1999). Extending the Marketing Paradigm. In: Contemporary Issues in Marketing. Palgrave, London. https://doi.org/10.1007/978-1-349-14299-6_15
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DOI: https://doi.org/10.1007/978-1-349-14299-6_15
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-67774-2
Online ISBN: 978-1-349-14299-6