Abstract
It is difficult to know whether Robert White, the original founder of R Whites lemonade, would be pleased or horrified by the association his name has in the public’s affection in 1995.
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© 1999 Macmillan Publishers Limited
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Evans, M., Moutinho, L. (1999). Distribution Strategy. In: Contemporary Issues in Marketing. Palgrave, London. https://doi.org/10.1007/978-1-349-14299-6_11
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DOI: https://doi.org/10.1007/978-1-349-14299-6_11
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-67774-2
Online ISBN: 978-1-349-14299-6