Before considering Building Block 5, process improvement, let us take stock. By this stage a property owner knows who its customers are and what they want; it has developed a mission statement, so that it knows where the business wants to be; and it has well-trained, empowered and motivated staff capable of delivering the business goals.
KeywordsMarketing Expense Production Line
Unable to display preview. Download preview PDF.
- 6.Cram, T. (1994) The Power of Relationship Marketing (London: Pitman).Google Scholar